Creative unveils Android-based iPod touch rival

A filing with the FCC last month offered some evidence that Creative had a new touch screen portable media player in the works. Named after the system-on-a-chip processor the company showed off during CES 2009, the Zii Egg has been officially unearthed today and its feature set actually shows promise.

Clearly envisioned as a competitor to the iPod touch and Zune HD, the Android-based device can reportedly output 1080p video, run 3D apps written in OpenGL ES, and supports Flash Lite. The handheld features a 3.5-inch 480x320 multi-touch display, 32GB of internal memory and a full-sized SD card slot, two cameras (an HD video camera on the back and a VGA camera on the front for video chat), Bluetooth and Wi-Fi connectivity, a GPS, X-Fi audio processing, an accelerometer, a light sensor, a speaker, and a microphone.

Interestingly, though, we may never actually see the Zii Egg released to consumers as an official Creative product. At least for now the company is looking to sell it directly to other manufacturers as an OEM product so they can re-brand the device and sell it as their own – possibly even adding 3G capabilities.

Creative is currently bundling the Zii Egg with its Plaszma development kit for $399; however the device alone will eventually be available priced as low as $199 if bought in bulk. You can find a video of the device in action after the jump.